Yes, having leads come in, and as result of those leads- getting paid is the life blood of any business. In this article we will talk about whether or not to build city, or geo specific web pages for the purpose of capturing sales opportunities.
Door way pages ( and other offenses) are being penalized by Google. Big brands have been affected by it. JC Penny, WordPress and others. So, how do you “rank” for geo specific search terms and not use url specific pages?
You don’t. Just kidding. But seriously, using city specific landing pages is heavily utilized in most niches. Look at thumbtack. Most of their listings are the same, just with different businesses in each city landing page. Look at most SEO companies out there. Everyone wants to rank for “SEO Company In XYZ City”. So most SEO companies, ours included wants to get more SEO clients. That is why we try and rank for terms like “Las Vegas SEO” and other terms that are not related to geo location queries.
NEAR ME TERMS
You can optimize your website for Near Me Search Terms. Those near me search terms all have a geo specific intent with them. If you are looking for “florists near me”, or “Car parts near me”, you are looking for places within a close proximity to your actual location. So, if you want to show up when people use their location based terms, then make sure to use terms like “close to” “near by” and other terms that are related.
Not in the actual city that you are trying to get traffic in? Ok not a problem. You can simply clone your website pages and replace each city and state in the H1, H2’s etc. Always advise keeping content unique and relevant on each page. But you know that there is no duplicate penalty on your own site at this time correct?
There are lots of tools that can do this for you, but there is not substitute for doing it by hand to make sure it’s done right. Oh make sure you mark up your images with geo location data before you upload them. Yep, there are many benefits to this. You images can show up in Google Image results. The point is to get traffic and sales however you can. So including images and near me as well as geo specific queries into your site will help grow traffic. And as most of us who test our own SEO, we know that traffic is king right now.