Category: SEO

Local SEO is Important for Accountants and Bookkeepers

Search engine optimization is vital for business growth of any nature, including accounting firms. Any Accounting Firm that uses the internet to reach their clients should start using SEO to improve its visibility and reach out to as many customers as possible. If you want to expand your customer base in the most cost-effective way possible, you need to know about SEO. Small businesses have numerous options, in terms who will they choose to do their accounting and your duty is to make them pick you. To do so, you must stand out on the market and rise above your competitors. If you are on the first page of Google, it would be much easier for your clients to find your website and contact you.

Embrace the Opportunities of Local SEO

Website optimization gives small business the opportunity to stand out and compete alongside large companies that have big budgets. You don’t need to invest a lot of money in SEO to obtain favorable results. Organic SEO is technically free. You will have to pay for web design and development or content writing, but the organic traffic you’ll get as a result won’t cost you a thing. You don’t have to engage yourself in a complex SEO campaign. It could be enough to take care of your website, produce quality content regularly and analyze your results to figure out what people like and what they don’t like. Improvement will come quickly, even within a month. To clarify this for you, we’ll give you a simple example. Think of SEO as going to the gym to get into shape. You won’t get in shape overnight, but you know that giving an effort each day will lead to significant, long-lasting results.

How Google Views the Web

Google mostly looks at the internet as a place where quality information is freely exchanged, and that is fine, but it doesn’t correspond to your goals. Your goal is to promote your business on the web. Now a good thing is you can also do that by providing quality information to your clients that are related to your business. This is done through content marketing and having a quality blog. Valuable information impress search engines so never forget to work on improving your content and providing your clients with quality information they deserve. This is also an excellent opportunity to highlight your expertise in a particular area.

So if you imagine a great accounting website, it should have a visually appealing site, openly offered services, prices and client’s reviews and great content. It should show your firm’s specialties and the fact that you really care about your customers. The website must look very visually appealing and attractive, and that is done through original articles, blog posts, videos and infographics.

Many accounting firms from Australia are aware of the importance of using SEO to rise above their competitors. For example, this Accountant Melbourne is mindful of the importance of building a strong online presence and. His firm updates their site on a regular basis, make unique content that is relevant only to their company, they work on link building and so on. Follow their example to build and solidify your online presence and reach out to your clients.

 

SEO services can increase the success of your business

As you already know, the internet is quite important these days. It is the primary tool for advertising. Many businesses have their website so that they can attract customers all over the world. If you stick to the traditional marketing methods, you are missing out a lot. Many individuals go online to find a particular company before purchasing their products or services. If they can’t locate you on the internet, they probably won’t buy anything from you.

The crucial thing for success is having a website of your business. However, it doesn’t end there. Creating a site doesn’t mean everyone will go to you rather than to your competition. Besides having a website, it also needs to have a high position in the search engine results. The higher the rank, the more individuals will notice you. Therefore, your profit and sales will increase.

If you want your website to have one of the top positions in the search results, you should hire an SEO company Melbourne. The purpose of these professionals is to increase traffic to your page. SEO stands for search engine optimization, and it is all about optimizing your website to make it more search engine friendly.

Standard SEO tactics

The first one is focusing on the architecture of your page. If it is properly designed, it will improve the user experience, which will result in better search engine rankings. This tactic includes correct alignment to make your site easily manageable. If you hire SEO Hobart professionals, they will add relevant images, videos, and high-quality content to your website, with the purpose to boost user experience.

The second one focuses on interlinking. SEO experts will make sure different pages lead visitors to your website thanks to this tactic. They will use proper linking, as well as anchor support based on primary keywords to accomplish this and attract the attention of search engine crawlers.

The third tactic focuses on making your website mobile friendly. Many people these days use their cell phones to go online and search for various things. If your page is not mobile friendly, you could miss the opportunity to attract these potential customers.

Advantages of working with SEO experts

The first benefit is that they will make sure your website has a high rank and is listed in major search engines, such as Google, Yahoo, and Bing. The higher the position, the more potential clients you will attract. Also, they offer marketing strategies through online advertisements, proper media planning, and pay-per-click management. Thanks to these methods, the visibility of your page in the search results will improve.

Another advantage of working with SEO Canberra professionals is that they will ensure your website is relevant and interlinked. Also, these experts will do everything possible to increase the awareness of your brand among your target audience. Finally, they will give you a competitive edge over your competitors. As you can see, if you hire SEO professionals, you will increase your profits, and attract more potential clients than before.

 

SEO Offers Best ROI for Marketing Budget

There are many marketing solutions which can bring a significant profit to companies. Every company tries to find the way of advertising which will enable the fastest return of investment to them. To do that, they have to know many things about marketing and how it should be done.

Nowadays, there are many marketing companies and experts which offer their services. Their job is to create the perfect marketing strategy for your business and increase its profit in that way. That strategy should help a certain company to become successful and recognizable and to increase the number of clients. These things will bring more profit to that company. But, companies which want such results first must create the best marketing strategy with help from some marketing agency. That is the most important part of every marketing plan. If you start with a great plan, then the success is guaranteed.

Today, most of the companies prefer the internet marketing. There are many reasons for that. The main reason is that the Internet can provide them with the fastest marketing results without investing a lot of money. That is the most important thing for every business. Every business owner wants to have the successful company without investing tons of money in its promotion, and that is possible these days. The internet can provide companies with the fast and cheap marketing options and huge chances for the success. But, those people who want to advertise their companies by using the internet must know how to do that if they want some real results.

The internet does not guarantee the success. You must do a lot of things if you want it. The most important thing is to know how to create the content which will be interesting to the huge number of people and which will be on the top of search engines. This is the part of the internet marketing when experts use SEO. Search Engine Optimization is the most important process of the internet marketing, and it enables the fastest return of investment to every company. You do not have to invest a lot of money into it, and that is the very important thing. SEO helps companies to reach the first several pages of search engines. That is the main goal of the internet advertising. But, only small number of companies can achieve that result. Those companies who want the success must hire the good digital marketing agency which has a lot of experience in that job. Its workers must know how to create the website which will look modern and inviting and make it be on the top of search engines. Only professionals with a lot of experience can do that. So, if you want the success, try to find the marketing agency with experienced workers.

If you want to have the successful and recognizable company, then the internet marketing is the best way for achieving that result. Find the digital agency with a lot of success, and they will help you achieve the results you want.

 

How Do You Trust SEO Companies In Australia?

We have seen companies rise from scratch and become the leaders in Australia. We have also witnessed other companies go down after being at the top for a very long time. Looking into the matter deeply, we see that there are two kinds of SEO experts. There are the real experts who are competent and can deliver results while there are other shams ‘experts’ who can cause damage. Picking the best professionals to work with hence becomes tricky. You simply cannot trust anyone you meet. You can only take the step to research deep and determine if it’s really worth it. Your time and money are so important to gamble around with them. Here are tips that you need use to determine if your marketing company is helping you or bruising you.

Evidence and deliverables

Trust doesn’t come that easy. The history does matter. If an SEO expert has been in the industry for 10 years, that’s not enough as a reason for you to hire them. They have to bring on the table what they have done. One thing about that is that the experts will be so pleased to showcase their previous results if they are attractive ones. Those who have been messing around will have excuses for not having the evidence. But now you know. Go ahead and ask the clients they claim to have served and hear their feedback.

Improvement-focused

You have a business and you want it to keep moving forward. The objective when bringing in a Melbourne SEO expert is to keep the momentum going; to discover opportunities that are yet to be invented for your business. It won’t help to hire someone who always keeps on following on what you tell them. The real experts know better and they will propose recommendations where they think you are going wrong or where you are not dedicating much attention. Recommendations can be tips to improve site speed, start a blog, start social media channels, get rid of scam links etc. That being the case, don’t hesitate to get a quote from top spot SEO Melbourne.

Better rankings

You need to observe results for the time that your expert will be working on your website. If you see nothing, then something is wrong somewhere. Even though it takes time before the ultimate results to the top spot come, gradual changes observed on weekly basis are encouraging that at least something is going on.

Revenue goes up

If you are receiving a higher traffic, be warned. The traffic doesn’t matter more than the profit revenues. Where there are lots of traffic and better revenue, things are fine.

As you want to trust the SEO experts in Melbourne, you have to do your bit. Do your homework in researching for the best companies and be patient for results.

 

Mobile Friendly Websites Do Well with SEO

This is part 2 of my guide on building a simple and mobile version of a small business website. Part 1 covered that essential considerations you need to take into account before developing your mobile pages. Here we get into the specific of coding the pages. Part 3 will take this into building the mobile pages in WordPress, for those sites that use it as a CMS.

A sample template of an XHTML Basic mobile web-page can be downloaded here. It includes the php coding for HTTP header delivery as discussed below.

And a couple sample mobile sites can be seen here. This car detailing shop in Vancouver, BC is seeing some success with their mobile site while this alarm system installer in Shreveport, Louisiana gets some traffic to their mobile version, the population base is just not pushing as much mobile users as a big metro city, but it’s slowly growing.

Mobile Specific Pages vs. Mobile Friendly Pages

To keep things simple we opted to create a stand alone mobile version that resides on its own URL instead of cloaking pages to provide a mobile version on the same URL’s as the normal website. Those who support the One Web philosophy may not agree with that approach but frankly it is simpler AND in the interest of delivering usable content to different user groups with different user behaviors, the one web idea is pretty flawed (IMHO).

google search results

Location of your Mobile Page URL’s

You’ve got two options. Place them in a sub folder off the root domain or use a sub-domain. The sub-folder is probably the simplest to set-up. Some label the mobile folder or sub-domain as mobile, others mobi and some just use m. In the interest of shorter url’s I like to us the m like this;

domain-name.com/m/

Mobile Page Meta Data

Document Types

There are two major doc types that can be used for mobile web pages. WML (wireless markup language) and XHTML. WML was the standard for older phones but as more phone browsers becom more capable, XHTML BASIC 1.1 is becoming the mobile standard. We’re going to go with the XHTML as its closer to what we as web designers are familiar with, HTML.

So this would be our doc type statement at the top of the file;

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML Basic 1.1//EN"
"http://www.w3.org/TR/xhtml-basic/xhtml-basic11.dtd">

but since XHTML is a sort of XML we also need this above it;

<?xml version="1.0" encoding="utf-8"?>

Note that if your pages are able to execute php script then that the <?xml part of that code may get mistaken as php and the server try to parse it as such, generating an error. If that is the case then deliver that line with a php echo instead, like this;

<?php echo "".'<?xml version="1.0" encoding="utf-8"?>'."\n"; ?>

And we’ll also state in the html tag that this is xhtml and xml;

<html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en">

Character Coding

Character coding absolutely has to be utf-8, so include this;

<meta http-equiv="Content-Type" content="application/xhtml+xml; charset=utf-8" />

Mobile Specific Meta Tags

Modern mobile browsers on larger screened smartphones can browse normal full sized websites, but they will scale the full sized page to fit the small screen, then you would zoom in on a section of it. But because we’re building pages specifically to fit mobile screens we tell the device to not re-scale things. We also let the device know they are indeed on a mobile friendly page.

<meta name = "viewport" content = "width = device-width; initial-scale=1.0; maximum-scale=1.0; user-scalable=no;" />
<meta name="HandheldFriendly" content="True" />

Headers and Caching

You need to send some specific HTTP headers to the device. The content type header specifies an xhtml+xml application and that it uses utf-8 character coding. Also, because mobile phones have limited memory and bandwidth restrictions you should set specific caching directives to help the device limit HTTP requests and rely on its cache, where appropriate. You want to set an expiry date, into the future and tell the device to re-validate if content has expired. In other words, as the user hops from page to page, they do not need to load the entire file set again as they revisit a page via the back button.

In php you would add this code to the top of your pages, or page template;

<?php
$offset = 60 * 60 * 24 * 10;
$ExpStr = "Expires: " . gmdate("D, d M Y H:i:s", time() + $offset) . " GMT";
header($ExpStr);
header("Cache-Control: must-revalidate");
header('Content-type: application/xhtml+xml; charset=utf-8');
?>

The offset variable there is setting the expiry date to 10 days into the future, from the day the user visits it.

If caching leaves you scratching your head there’s a great overview of it here.

website example

The XHTML Markup

XHTML is pretty much exactly like HTML but it gets very strict on a few things. It is case sensitive and all tags and attributes must be in lowercase. All tags need to be closed, including empty ones like the image tag or break tag. For more on the differences between HTML and XML there are good references here and here.

Click to Call Links on Phone Numbers

Some smart phones will automatically turn a phone number into a click to call link, if the number exists in typical text formats for phone numbers. But not all of them do. You can use the tel attribute on an a href tag to make the phone dial that number when the link it clicked via the touch screen. This can bring enormous results to any SEO campaign, especially with Google Maps.

It looks like this;

<a href="tel:555-555-5555">555-555-5555</a>

If you were so inclined you could even add java on-click events to that link for tracking purposes.

Include a Back Button on Internal Pages

Most mobile browsers do not have a built in back button like your desktop browser does but we all know how handy that feature is when browsing the web. You should include a back button or link, or at the very least a home button or link at the top of your internal pages. The home page itself does not need one, of course.

For the simple types of mobile sites I’ve been building for local small businesses a home button is enough as most the mobile site pages are off the home page.

Google Analytics on Mobile Web Pages

Most mobile web browsers in modern smartphones can execute java script. The normal Google Analytics code will work just fine. There is a serverside script you can use that will let you track on phones that do not execute java but it’s really not necessary as the numbers of those are small and shrinking. More information can be found on this SEO Datahub page.

Create a Mobile Sitemap

You can create a separate, mobile specific, site map of your mobile web pages and submit it to Google via the Webmaster Tools interface. Google uses a different crawler the index the mobile web. This should get your pages crawled and indexed as mobile.

Here is an example mobile site map;

<?xml version="1.0" encoding="UTF-8" ?>
 <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
  xmlns:mobile="http://www.google.com/schemas/sitemap-mobile/1.0">
   <url>
      <loc>http://www.domain-name.com/m/</loc>
      <mobile:mobile/>
   </url>
   <url>
      <loc>http://www.domain-name.com/m/page-name</loc>
      <mobile:mobile/>
   </url>
</urlset>

More on mobile sitemaps here.

Redirecting Mobile Users to your Mobile Website

Google has more than one version of its search results for mobile users. They get the normal universal results, or they can choose a mobile specific set of results. If they are using the normal results, which probably links to your normal web-pages, you want to employ user agent sniffing to detect that the user is coming from a phone and serve them your mobile specific pages.

I use this great php script by Andy Moore to detect mobile users and set redirects to mobile pages. It’s well worth the $50. You can set which types of mobile devices you want to redirect and which you do not. The iPad for instance may be a mobile device, but its large screen is as big as some laptops, they can use your full site.

I did however customize the call to this script to do a little more. I wanted mobile users to be able to visit the non-mobile pages and I wanted to set specific redirects for certain pages.

Allow Mobile Users to go Back to Main Site

When your mobile pages exist on a separate URL, like the simple mobile sites we are coding up here, you still want your users to be able to switch to the full sized site should they want to. You don’t want them caught in a loop of trying to go to the full version only to be redirected again back to the mobile version. I included a link to the full version of the website down in the footer of the mobile version and before the mobile browser check and redirect script kicks in I run a check on the referral string. If the mobile user came from a link on the same root domain, then there is no re-direct. If they landed on the site via any other referral, be it a search engine or a link from another site, we sniff for a mobile user agent and redirect them.

That code looks like this;

<?php
 if (strpos($_SERVER[HTTP_REFERER],"domain-name.com")==0) {
    require_once('mobile_device_detect.php');
    mobile_device_detect(true,false,true,true,true,true,true,'http://www.domain-name.com/m/',false);
 }
?>

The strpos function finds the position of the first occurrence of a string within a larger string. Our string being the server response from the HTTP referrer header. So this will work for referrals from any page of the site, as well as from a sub-domain should you have placed your mobile version in a sub-domain versus a sub-folder of the root domain. We spoke with WitBlade, an SEO company in Philadelphia PA, to get another take. They agreed that mobile friendliness was key to user experience and SEO in general. Google recently announced they will have a separate mobile index for search results.

Redirect the Right Pages

The default set-up for most mobile user redirects is to throw them to your mobile home page, regardless of which page of your website they happened to land on. A better approach would be to redirect them to the relevant page of your mobile site, for those pages that have a similar page on the normal site. Your mobile version is probably a stripped down version of your site with fewer pages, only the most important ones. The rest of your non-mobile website pages can be redirected to the mobile home page.

The above referral check script could be adapted to do a second check for a sting referencing a particular page like this;

<?php
 if (strpos($_SERVER[HTTP_REFERER],"domain-name.com")==0) {
    require_once('mobile_device_detect.php');
    if (strpos($_SERVER[HTTP_REFERER],"page-name.html")==0) {
       mobile_device_detect(true,false,true,true,true,true,true,'http://www.domain-name.com/m/page-name/',false);
    } elseif (strpos($_SERVER[HTTP_REFERER],"other-page.html")==0) {
       mobile_device_detect(true,false,true,true,true,true,true,'http://www.domain-name.com/m/other-page/',false);
    } else {
       mobile_device_detect(true,false,true,true,true,true,true,'http://www.domain-name.com/m/',false);
    }
 }
?>

The referrer check and redirect script would be placed on your non-mobile pages.

Validate your Code

Once your site is complete you can check to make sure everything validates using the W3C mobileOK Checker. You can view how your mobile pages will render on an iPhone, from your descktop computer, using this iphone emulator.

And there you have it. How to build and code your mobile pages. Part 3 of this series will show how to do it in WordPress.

More about WitBlade, SEO Expert in Philadelphia:


 

Why is SEO relevant for your business?

SEO is probably the most misunderstood term in the marketing universe. Without the proper understanding of the matter, many business owners avoided to include SEO into their marketing plan, which is very unfortunate, considering the power this marketing outlet can bring to the overall marketing strategy. Several studies have shown that SEO can provide you bigger return-on-investment unlike any other forms of marketing such as TV, radio, newspaper or printed ads.

Of course, SEO is not almighty, but it can provide you online visibility, better relations with customers, insight into their behavior, web trafficking, branding, etc. But let´s go step by step.

  1. SEO is excellent for visibility

When potential customers search for your products and services, you need to appear in the search rankings as high as possible. Why? Because major search engines such as Google, Bing, or Yahoo are influencing almost 90% of business purchases, which is important to know, especially because 75% of the Internet users aren´t even thinking about looking for results after the first page. It means that you´re losing more than 50% of the traffic.

  1. Cost-effectiveness

More than 70% of marketers claim that SEO is one of the best when it comes to return-of-investment ratio. Which is no wonder, considering how affordable it is, and also very adjustable to your budget and business needs. Now, keep in mind that the best results could be achieved with a local SEO company that´s already familiar with your business, so the strategy they implement will suit your business better. Since every SEO strategy requires different research to target the right audience, it can be considered as a long-term measure of your productivity.

  1. SEO boosts your business traffic

It´s true that you´re not going to earn a single penny from of traffic itself, you will be much more visible to potential customers, which means that there are better chances for your business to grow. On the other hand, if your site cannot be easily found by any search engine, you will miss many great business opportunities. The point is that carefully implemented digital marketing strategy can bring you traffic, growth and digital lead generation for your business.

Image result for SEO

  1. SEO puts you way ahead weak competition

Even though SEO has grown in popularity over the last several years, there are still companies that are avoiding this promotional strategy or aren´t using it right. They still think that traditional means of exposure are enough to win over the market, which, clearly, isn´t the case. Studies have shown that over 70% of the Internet users will search for an item, just because they saw an online ad. Do you understand now why properly designed strategy can turn the course of your business only towards success?

If you´re about to make a success on the market, you cannot expect some serious results without hiring SEO experts (such as those at NJ SEO), because you´ll need someone capable of creating a strategy that will make a positive change in your business. Without SEO, you will be missing on all the great rewards every major search engine has to offer.

 

Local SEO Experts Use Inspiring Crafted Tiles for Office Decoration

The office is the place where we spend most of our time, working hard every day for long hours. The same goes for SEO experts, so it is necessary for them, as for everybody else, to care about the design and the decoration of their office. A beautifully decorated office can in many ways improve your business. The right design and decoration should represent your company’s image and the nature of your business. You will impress your clients, leaving a good first impression and most importantly, you’ll keep your employees satisfied and inspired.

If an office is overcrowded, not well-organized and poorly designed, your employees will feel muddled and lose their desire to work. Well-organized, properly designed and attractively decorated workplace will not only have a good shape that encourages the employees to work, but it will also evoke creativity in them and enhance their productivity. Office decoration doesn’t have to be complicated, the key is to focus on the details. Read on to find out how have SEO experts from Melbourne made a perfect working and inspirational atmosphere by using crafted tiles.

The Office Must Be Comfortable for Your Eyes

Many SEO specialists focus on creating an office environment that will be comfortable for the employees, but overlook the aesthetics. It is true that functionality and practicality of the furniture and other furnishing products are in the first place, but you should also know that no one feels comfortable in a cold, monotone, strictly formal-looking office. SEO work requires a lot of creativity. We could say that search engine optimization specialists are like artists, they must be creative, unique and appealing to bring something new that was never seen before, in order to succeed and be heard of. Like artists, SEO experts besides using their wealth of knowledge, they must use their creative skills and imagination to come up with unique SEO strategies and solutions that will help one’s business to stand up and dominate the market. Creativity plays a vital role in their work and therefore it is crucial to enhance it in every possible way. In every Tile Store you can find great tiles that will enrich your home, office or retail environment. That enrichment, no matter how small will stimulate your creativity and inspiration.

Crafted Tiles are Both Practical and Aesthetically Pleasing

Tile Shop in Melbourne has a variety of beautiful tiles that will complement your office environment and create a unique, inspirational working atmosphere ideal for any SEO specialist. The aesthetic appeal of these tiles will motivate employees to do their best and to be more energetic. The best thing about using them is that they are scratch resistant, mark resistant, moisture and stain resistant. These features ensure their durability and also take into account that they will certainly last long.

Quality office designs and decorations are vital to increase the rate of productivity and really inspire your employees. Only by creating an inviting, inspirational atmosphere you can stimulate your workers to do their best and to improve their performance.

You can buy uniquely designed Tiles Melbourne at an affordable price by clicking here. Get inspired by their harmonious colors and contemporary design.

 

Local Maryland SEO Company Helps Attorneys

Today, digital technology is the most important factor in business success. Thanks to it, you have a chance to become more successful than before and attract customers. If a company owner avoids the digital technology when marketing his business, he risks becoming irrelevant.

The majority of individuals are fans of the convenience digital technology provides. When they want to know more about a particular product, most people won’t go to stores straight away. The first thing they will do is go online and try to find out more about your business. If you are present online, many individuals will look forward to purchasing products of services from you. On the other side, if they can’t find you on the internet, they might think you are not reliable and trustworthy, so they will look for another company to purchase products from. You can lose many potential customers, not to mention profits, if you are not visible online.

That’s when SEO services step in. SEO stands for search engine optimization and its purpose it to improve your online presence by using various methods and strategies. Many companies have become aware of all the advantages search engine optimization brings. No matter if you are in the business of selling products or offering services, SEO is the key to success. Many attorneys have also started to work with digital marketing experts, as they realized online presence would help them attract more potential customers than with traditional advertising methods. All they need to do is to contact professionals who offer (DUI) attorney SEO services, and they will be one step closer to becoming more successful than before.

Maryland_SEO_expert

SEO is beneficial to every company that wants to remain relevant in today’s competitive market. Some of the advantages of working with search engine optimization professionals include increasing awareness of your brand, maintaining the interest of customers, and reinforcing the value of company’s offerings. One of the most important SEO strategies is content marketing. It secures growth for businesses and attracts more potential clients to their site. Many attorneys have become aware of the benefits this SEO technique has. It focuses on creating and distributing the content that establishes the value of a particular company, with the purpose to encourage its target audience to visit the website. Some of the forms of content include articles, images, videos, and reviews. It has to be of high quality to secure success for a particular attorney.

Advantages of content marketing

Thanks to the right content, you will not only increase the knowledge of your potential customer about your company but also win their trust. If an individual considers you reliable and trustworthy, he or she will pay attention to what you say. Also, they will look forward to working with you.

Thanks to the content marketing, you will be able to communicate with your customers, and therefore, understand their expectations. If you increase engagement with your target audience, you will boost your sale. Finally, as Google and other search engines love unique content, you will increase the ranking of your website. The higher the rank, the higher the position in search engine results. It will lead to becoming more visible than before and attracting even more potential clients. If you want to attract more customers living in your area, hire a reputable internet marketing company that offers best local SEO services. They focus on increasing local traffic to your website.