Before we start, we have to mention that there are no SEO rules written in stone for optimizing a video. However, SEO experts have noticed that YouTube and search engines for websites use a similar pattern when crawling through different keywords. Certain criteria can be noticed, and certain rules can be applied. Although most SEO techniques that are more complex than the average small business marketer can apply, you can easily use some basic techniques and practices to boost your video and create a successful video marketing campaign. Continue reading to find out more about optimizing your marketing videos.
Keywords, Description, and Titles
Unfortunately, it is not uncommon that marketers simply rush to produce and post a video, neglecting to attend to the keywords, description, and titles that apply to the video. So, the first step of creating a quality optimized video is not to rush! Don’t be anxious to begin marketing your products or services and neglect thinking through what are the best keywords that will accurately describe what you are offering. Don’t try ranking for common keywords because you will have too many competition. Instead, you should try geo-targeting your product or service. Think about what would your customers type in their browsers while searching for a similar service like yours. Try answering a relevant question about your business and field of work and try doing this through an entertaining, yet engaging video. Without picking out relevant keywords, your audience won’t be able to reach you or find you, so make sure you apply the following tips.
When it comes to on-page text and links to the video, you should make sure all the videos on your website are presented on individual URLs. The text surrounding the video file is also very important, and it should include relevant keywords and links that give the search engine bots a contextual help. Next, you should optimize your video filename. Just like you optimize HTML pages and websites, you should include descriptive terms in your video file names. Don’t optimize the video file name for your own computer filing system, but for major search engines. Try thinking about how search engines work and “think”. Give them what they want.
Use Video File Metadata or Keywords
Many video production software tools will allow you to input the metadata in the video itself. Video sharing sites look for titles, descriptions and even text transcript, so if you can incorporate that data in your video, make sure that your keywords or tags are relevant to your content and use as many as you are allowed. Carefully think about what keywords and tags will suit best the nature of your business. If this sounds too challenging for you, you should hire an expert to come to your aid. If you are from Melbourne, many corporate videos melbourne experts that will accurately represent and promote your products or services and help you unlock the true potential of your business.
By applying the rules we mentioned above, you are assuring that your customers will find your video. If you are looking for more tips, please visit iTV Vimeo.