Category: Organic Seo

Essential SEO Tips to Optimize Your Marketing Video

Before we start, we have to mention that there are no SEO rules written in stone for optimizing a video. However, SEO experts have noticed that YouTube and search engines for websites use a similar pattern when crawling through different keywords. Certain criteria can be noticed, and certain rules can be applied. Although most SEO techniques that are more complex than the average small business marketer can apply, you can easily use some basic techniques and practices to boost your video and create a successful video marketing campaign. Continue reading to find out more about optimizing your marketing videos.

Keywords, Description, and Titles

Unfortunately, it is not uncommon that marketers simply rush to produce and post a video, neglecting to attend to the keywords, description, and titles that apply to the video. So, the first step of creating a quality optimized video is not to rush! Don’t be anxious to begin marketing your products or services and neglect thinking through what are the best keywords that will accurately describe what you are offering. Don’t try ranking for common keywords because you will have too many competition. Instead, you should try geo-targeting your product or service. Think about what would your customers type in their browsers while searching for a similar service like yours. Try answering a relevant question about your business and field of work and try doing this through an entertaining, yet engaging video. Without picking out relevant keywords, your audience won’t be able to reach you or find you, so make sure you apply the following tips.

When it comes to on-page text and links to the video, you should make sure all the videos on your website are presented on individual URLs. The text surrounding the video file is also very important, and it should include relevant keywords and links that give the search engine bots a contextual help. Next, you should optimize your video filename. Just like you optimize HTML pages and websites, you should include descriptive terms in your video file names. Don’t optimize the video file name for your own computer filing system, but for major search engines. Try thinking about how search engines work and “think”. Give them what they want.

Use Video File Metadata or Keywords

Many video production software tools will allow you to input the metadata in the video itself. Video sharing sites look for titles, descriptions and even text transcript, so if you can incorporate that data in your video, make sure that your keywords or tags are relevant to your content and use as many as you are allowed. Carefully think about what keywords and tags will suit best the nature of your business. If this sounds too challenging for you, you should hire an expert to come to your aid. If you are from Melbourne, many corporate videos melbourne experts that will accurately represent and promote your products or services and help you unlock the true potential of your business.

By applying the rules we mentioned above, you are assuring that your customers will find your video. If you are looking for more tips, please visit iTV Vimeo.

 

Reason to Hire SEO Experts for Your SEO Needs

Search engine optimization is an essential part of online marketing that focuses on using various methods and techniques to optimize a website in a way to reach the first page of major search engines. In order to optimize your website, you must work on its internal and external features in compliance with the Google SEO rules. No matter if you are a small or a major business owner, you can significantly benefit from SEO services. However, while the benefits of SEO are many, it isn’t easy to optimize a website. Successful search engine optimization requires a lot of experience, knowledge and immense patience. Also, experts must always be up to date with technology and changes on the online market. So, if you plan to optimize your website, you should definitely hire an SEO company to come to your aid. In this article, you will learn how SEO experts can help you become visible online, build your online identity and grow your business.

Unique Content

You have probably heard the phrase “Content is the king”, and as you probably know writing unique and quality content is the most valuable SEO tool for the digital marketers. By hiring an SEO expert, you will get only the very best content for your website. You will get original, fresh and interesting content that isn’t a copy from other websites and blogs. You will also have the right keywords in the right density according to the most recent Google guidelines. The content would always have a unique, interesting title and it will be relevant to the posted website. Standard practice used in SEO writing is to keep keyword density to 3 or 4%. However, knowing how many keywords to use is not enough to complete a quality article. SEO experts have specialized writers that use different software and tools that analyze their content and helps them reach the standard major search engines require nowadays.

Target Geographical-Based Clients

Depending on the nature of your business, local SEO may be more appropriate to your needs. It is very important to target a specific audience, and SEO specialists can do this by targeting your potential customers based on their geographical locations. Since people have started using customized web searches, it has become a necessity for the online marketing experts to follow SEO practices based on specific locations and preferences of their target audience.

If you aren’t sure what customized web search means, let’s give you an example. Try clicking on SEO near me. As you can see, you don’t have to type in the name of the city anymore. Google now uses a filter that takes into account relevant information about your history, location and preferences and customizes your search engine results. It is very important to accommodate these customized searches.

Long Tail Keywords

Keywords have always been a fundamental aspect of SEO strategies, tactics, and practices. Keyword density is still relevant, but using long tail keywords is even more crucial for your success. Organic keywords, as well as lengthy keywords and phrases, will attain maximum visibility in major search engines.

SEO specialists can guide through the world of online marketing and optimize your website and business with ease. You can test your site today for free and have your SEO needs identified by the very best experts!

 

Should You Build Geo Location Specific Pages For SEO Value?

Yes, having leads come in, and as result of those leads- getting paid is the life blood of any business. In this article we will talk about whether or not to build city, or geo specific web pages for the purpose of capturing sales opportunities.

Door way pages ( and other offenses) are being penalized by Google. Big brands have been affected by it. JC Penny, WordPress and others. So, how do you “rank” for geo specific search terms and not use url specific pages?

You don’t. Just kidding. But seriously, using city specific landing pages is heavily utilized in most niches. Look at thumbtack. Most of their listings are the same, just with different businesses in each city landing page. Look at most SEO companies out there. Everyone wants to rank for “SEO Company In XYZ City”. So most SEO companies, ours included wants to get more SEO clients. That is why we try and rank for terms like “Las Vegas SEO” and other terms that are not related to geo location queries.

NEAR ME TERMS

You can optimize your website for Near Me Search Terms. Those near me search terms all have a geo specific intent with them. If you are looking for “florists near me”, or “Car parts near me”, you are looking for places within a close proximity to your actual location. So, if you want to show up when people use their location based terms, then make sure to use terms like “close to” “near by” and other terms that are related.

Not in the actual city that you are trying to get traffic in? Ok not a problem. You can simply clone your website pages and replace each city and state in the H1, H2’s etc. Always advise keeping content unique and relevant on each page. But you know that there is no duplicate penalty on your own site at this time correct?

There are lots of tools that can do this for you, but there is not substitute for doing it by hand to make sure it’s done right. Oh make sure you mark up your images with geo location data before you upload them. Yep, there are many benefits to this. You images can show up in Google Image results. The point is to get traffic and sales however you can. So including images and near me as well as geo specific queries into your site will help grow traffic. And as most of us who test our own SEO, we know that traffic is king right now.