Link Building Campaigns

GeoLocalSEO Specializing in Local Search Optimization for Locally Based Businesses in Canada and the US

All the major search engines, particularly the ones that bring the most traffic, Google and Yahoo, use link popularity as a part of their ranking algorithm. Having other websites linking to yours is essential to achieving high rankings.

Our link building campaigns will get your site the quality links it requires to gain good placement in search results. Our focus on quality over quantity will deliver better results that will allow your higher rankings to remain more stable for a longer period of time. These high quality, targeted and relevant links will also bring more direct traffic to your site through those links. This is not the primary objective of these links, but it is a nice side benefit.

Begin a Link Building Campaign to Achieve Higher Search Results

Link building campaigns are carried out over a period of a few months. An initial blast of links are obtained at the beginning of the campaign to jump start the process. The higher quality relevant links are negotiated with the owners of the sites the links are to be obtained from. These links are acquired at a slower pace to better simulate a natural organic link growth pattern.

We avoid acquiring too may low quality links in a short period of time because these methods are not successful in the long run. Search engines have realized that this form of link growth is often the result of spammer tactics of Blackhat SEO and can penalize sites whose link popularity increases too fast and receive the bulk of those links from lower quality sources. Search engines prefer to see what appears to be natural link growth that is often associated with quality websites. We only use Whitehat SEO techniques that do not jeopardize our clients rankings.

Foundations of the Link Building Campaign

Directory Submissions

Web directories are a great source for links. We submit your site to hundreds of web directories. Free directories, paid directories, and niche directories relevant to your site. We have assembled lists of quality human edited directories that provide search friendly back-links.

Link Trading (2-Way Links)

Reciprocal linking, I link to you if you link to me, is carried out carefully. Reciprocal linking can be ineffective if these links are of low quality, and/or to abundant. We thoroughly review each potential linking partner to asses their quality before requesting a link exchange. Quality here means relevancy of the site to yours, quality of content, and quality and quantity of incoming links that are pointing to that site.

One-Way Linking

One-way links to your site carry more weight than 2-way reciprocal links. Obtaining these links often requires negotiation. Due to the value of links, a site owner will expect something in return for linking to your site. These more valuable links will often require payment. Payment could include money, or web content, or in trade for services (yours or ours). Every one-way link is unique and the requirements for obtaining it will vary depending on the nature of the site. Due to the nature of obtaining these links, and the value they bring, they are obtained slowly over the course of the link building campaign.

Press Releases

Submitting press releases on the news wires creates exposure for your business. Press release services distribute the releases broadly to all forms of news media. The releases can be picked up by various sources that may publish it on web sites. This can bring high quality links from authority news sites and sites with high traffic. The number and frequency of releases will be dependant on the nature of your business.

Contextual Linking

Contextual linking involves obtaining highly relevant links from within the text content of pages from quality websites. This is different from advertising or sponsor linking that tends to occur in places like side bars and page footers of pages. A contextual link embedded deep within the text content implies more editorial approval by the site owner and can pass more weight than most other forms of links. We have many different means of obtaining these highly valuable types of links.

Link Reporting and Monitoring

We report to you on our link building activities as the campaign progresses. Link requests are monitored for acceptance rates and actual link placement. Longer term monitoring is used to analyze the effective ness of all links. These results can help guide future link building.

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Let GeoLocalSEO Develop and Maintain a Link Building Campaign That Gets Results