GeoLocalSEO Specializes in Local Search Marketing for Locally Based Businesses in Canada and the US

Increase Your Web Presence for Your Local Business

Search Engine Optimization Basics

Search Engine Optimization, or SEO, is the process of optimizing a website to target specific keywords Internet users type into search engines, such as Google, Yahoo! and MSN. Identifying these keywords is the first step in the optimization process. Keyword research identifies the search terms people actually use. Our experience will help you identify those keywords that will deliver search traffic to your site.

On-site optimization applies these keywords in all the right areas of your web pages. This helps the search engines to determine the subject of your web pages. Layout and navigation structure of your site also play a role in how search engines rate your website. Your website is only the starting point in the SEO process.

Beyond your web pages there are off-site factors that influence how search engines rank your website. Link popularity is a key factor in search rankings. To a search engine, a link is like a vote. The more votes you receive the more important your site must be. But not all votes (links) carry the same weight. Getting the right links is far more important than getting the most links. A link building strategy is the heart of any search engine optimization plan.

Local Search & Internet Marketing

The above SEO basics apply to any website, big or small. For locally based websites these intenet marketing techniques are applied with a local twist. Geographical elements come into play.  Localized SEO elements need to be applied at all stages of the search optimization process. To achieve desirable results, keywords, on-page optimization and link building all use geo-targeting.

Get a competitive edge for your business by applying Local SEO to your site and start attracting more visitors. GeoLocalSEO can create an effective search marketing solution. View some of our recent Local SEO clients.

We are part of the Axemedia network of local internet marketing where we offer small businesses professional and highly productive internet marketing solutions for targeting local and regional markets online. Besides search marketing this includes web design, application development and web hosting all with a local twist.

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Local Search Optimization Plan

GeoLocalSEO will develop a comprehensive local search engine optimization plan custom tailored to your website. After a consultation and some research into your site, and your local market, we will present a full report that outlines a plan focused on local SEO. The report will include:

• Keyword Research - identifies the most effective keywords and key phrases that need to be targeted
• Competitive Analysis - estimates requirements needed to compete with the sites currently ranking well  for the target keywords
• On-page Optimization Analysis - Identifies the page elements, and content, that needs to be optimized
• Link Building Strategy - Identifies sources of high quality, and relevant, inbound links

On-Site Optimization

Your website should deliver a message that describes the local service you are offering and target those in need of your business. Our on-page optimization services will allow major search engines to view your site and understand what your pages are about. This is applied in such a way to effectively get that message across to your site visitors and convert them into customers.

• HTML and CSS validation - ensures your source code is clean and search engine friendly
• Site Navigation & URL Optimization - allows the search engines to crawl all the pages of your site
• Meta Tag Optimization - accurate page titles, descriptions, and keyword lists for every page
• Copywriting - our writers will craft your content to deliver a message that sells
• Content Optimization - effective placement of keywords into your text based content, non-text elements, and internal text links

Link Building Campaigns

Link building is a long-term practice that will improve and maintain your search engine placement. Our link building service obtains the links your site needs to achieve the ranking results that will deliver qualified visitors to your website. Links are obtained from varied sources over a period of a few months.

• Directory Submissions - we submit your site to hundreds of quality web directories that provide back links.
• Link Trading - reciprocal linking with high quality and relevant sites
• Paid Linking - text based advertising on sites that deliver qualified traffic and/or SEO friendly one-way links
• Press Releases - well crafted press releases are distributed along news wires to create exposure for your business and gain links from sites that publish the release
• Contextual Linking - Obtaining links embedded within content is one of the most valuable types of links
• Link Reporting and Monitoring - we report on all link submissions and requests, and monitor them for placement

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